Hydareed Consulting – Connecting people

Our Services

Four products specially tailored for you … At Hyda & Reed Consulting, we are extremely customer centric and all of our services are fully customised. Like Savile Row, we don’t believe that one size fits all. But, whilst our services are tailored to your needs, we rely on our proven methodology that has delivered tangible and measurable results for the past twenty years in the large enterprise space. Why change something that works! Based on our success rate, we therefore believe that putting your trust in us will prove to be a compellingly attractive investment in growth markets, not just marketing spend.

Research-based Business Development & Consulting – The Door Opener

Our clients for this service: sales directors, business development directors, product development managers.
Key benefit to above: better understanding of customer’s needs and actionable set of recommendations to grow your business.

Account Based Marketing

Our clients for this service: marketing directors/managers
Key benefit to above: generate more qualified sales leads for the sales teams on a selected number of accounts

Market Research

Our clients for this service: marketing managers/directors
Key benefit to above: planning of marketing activities based on quantitative, proven data points and not ‘guesstimates’

Channel Partner Program Development

Our clients for this service: channel program managers/directors
Key benefits to above: broader market reach; happier and more productive existing channel partners constantly courted by your competitors.

Our Vision

"Our vision is to align our clients with the ever-changing business needs of large enterprises for a win-win outcome" We recognise that the true value of IT can only be realised when technology and business processes are closely aligned to effectively drive a clear business strategy. More than ever before, IT strategy is now business strategy. It’s clear from our own engagements over the years that the idea of aligning the IT group with the rest of the organisation is a persistent puzzle that continues to keep many IT leaders awake at night. Our engagement with C-level business executives will help our clients provide the right technology solutions to support the CIO better align with the business. However, we further believe that IT has to move from simply aligning and supporting the business strategy to actively contributing to develop such strategy and drive it to success. This approach, facilitated by our team of consultants, will enable our clients transform the CIO role into a key business partner for the organisation. Needless to say, all of this can only be achieved using the vital business intelligence that we will have provided. ‘When consulting, our main consideration is for the outcome of our work to benefit both our clients and the customers they want to do business with. Everyone must be a winner.’ Faz Hyda

Our Customer Testimonials

Blue Chip IT organisations as sub-contractors to other consulting companies • A credible and trusted offshore ITO company delivering desktop support • An up & coming multi-channel e-commerce & payments technology solutions provider • A number of smaller businesses

Gianni Anchois

"I had the pleasure to work with Faz when at HP, developing marketing and sales campaigns targeting enterprise customers in the Nordics and EMEA level. Faz developed and performed in-depth analysis and interviews with a substantial number of prospect customers across different industries and market segments, identifying and engaging with the right level of contacts, uncovering business potential and providing a set of recommendations on how to pursue it. He built detailed reports and shared the findings with HP’s top management, presenting at sales and account meetings. I really enjoyed working with Faz not only for his professional knowledge and experience but especially for his personal engagement, care and dedication to achieve the greatest results possible. A precise, punctual yet flexible individual, Faz has been instrumental in building the right degree of market and customer knowledge to drive our campaigns significantly forward and grow our business.

Vibhuti Gandhi

Ennovision Technology Solutions

“Faz is an incredible business development manager who effectively combines the time tested techniques of business development with his own research-based approach. The brilliant network of people that he's developed over a period of time both in UK and France also adds value. The one thing that stands out is his diligence towards any task at hand leaving the client resting assured that the work is being done and progress is being made. We're always looking forward to many more meetings, thanks to his relentless efforts.”

Carlo Arioli

EMEA Account Based Marketing program director, Hewlett Packard Enterprise – Joint Work/Collaboration with Trend Consulting.

“Faz has used all of his valuable experience and negotiating skills to deliver some great insights into key global accounts for Software, adding value over and above the delivery of business intelligence by facilitating face-to-face meetings with key decision makers for our team to present to.”

Dominique Dagois

HP France

« I had the opportunity to work with Faz a couple of years ago. His intervention has proved to be key in enabling HP access to the CIO of a large French enterprise. That company was a ‘new logo’ for HP and our knowledge of the Board executives was very limited.I agreed with Faz a loose question set to be used as a guideline to steer his conversation with the prospect, and after his face-to-face meeting, the door was left ajar for us to meet the CIO.
Since then, we’ve had several meetings with the company, our relationship has vastly improved and we are about to receive an RFQ for a financially huge project. It is thanks to Faz’s work in the first place that our relationship with that organisation has been made possible. »