You have all heard of ABM, which goes beyond digital mass marketing which can sometimes be a waste of marketing spend. If you haven’t tried it yet, we will try and persuade you to adjust your marketing strategy to focus more on a number of ‘Golden Nugget’ accounts rather than a demand strategy focused uniquely on a game of numbers. Whilst volume also plays a role and you will no doubt be already engaged in a lead generation activity, we prefer to get involved in the next step as we have the skills to add real value here.

 

Our highly customised ABM offering helps our clients target and better understand a selected number of strategic potential customers in any industry vertical across Europe, through face to face engagements with key business and IT executives. This allows us to gather and organise the most valuable customer intelligence. This key piece of deliverable will feed nicely into your marketing and sales strategies.

 

French account managers are always telling us:

‘L’important pour nous c’est d’avoir la vision de ce que veut faire le client en prenant connaissance des business drivers et également les drivers informatiques.’

 

Which means:

‘Key for us is to have a good understanding of our clients’ business and IT drivers’

 

This is no different in UK and other countries. We will aim to deliver this crucial piece of intelligence as our work is fully transparent, bona fide, and therefore inspires trust.

 

This product is different to our business development services outlined above in that here we do not get involved in promoting our customers’ products. Instead, we initiate a business discussion aimed at uncovering the targeted accounts’ challenges, understand their current sourcing arrangements and capture their vendor perceptions. To do that we preferably engage with our clients’ marketing folks who will then feed our intelligence to their sales counterparts for follow-ups. The remuneration model is also different.

 

For an even better outcome, we also provide a Premium Service which builds on the delivery of customer intelligence and that could revolutionise the dynamics between your marketing and sales departments. Call us without delay to arrange an appointment and receive a quote.

 

‘Faz has been instrumental in building the right degree of market and customer knowledge to drive our campaigns significantly forward and grow our business.’

 

Gianni Anchois, ex-HP Marketing Director